Using Articles to Drive Website Traffic

December 3, 2009 by Article Marketing
Filed under: Article Marketing, Article Marketing Ideas 

Using articles is a great way to drive website traffic! You’ve probably heard the online blurb that says, “Content is king.” Well it is, most definitely. No website can ever thrive without content and much of that belongs to the text that can be read inside it. Although people’s attention is often initially grabbed initially by the graphics display and flash animation used on the site, it is the text that they read that makes them stay longer. People come to the aid of the Internet because they usually need to find solutions and those solutions are usually found online through the help of articles.

Articles voice out what your website has to offer. Articles explain what your website’s purpose is about. When setting up an online business, your articles will be the ones to explain to your existing clients and targeted customers what it is that defines you from your competitors. Here are some more ways in which you can possibly use articles to increase your website traffic:

1. Use of SEO – One of the biggest innovations in online article writing is search engine optimization or SEO. This article strategy makes use of keywords and displaces them within the article for search engine spiders to crawl. People often find themselves using search engine portals when they need to search for information on the web. In response, these search engine portals make use of spiders to crawl hundreds of websites and retrieve pages that match the keywords typed in by the user. However, only those that utilize the right keyword density will be the only ones to appear among the top search results.

2. Link building – Often times, link building is used alongside SEO. Sometimes it might not be enough to stick with obvious marketing strategies right on your website. Through link building, you can create other sub websites that can eventually market your main business site by leading your readers to it. Link building is often used in blog sites and websites that provide an informational or how-to approach to getting its traffic. This system makes use of HTML codes embedded within the words in the articles which, when hovered over by the mouse, show a website where further information can be read. Link building can be used as an effective teaser for business offerings.

3. Submission to article directories – You can also create relevant articles about your business, use both SEO and link building, and then submit it to other online portals such as article directories. There are lots of free article directories online and these are the usual places where people search for the information that they need. Should they click on your article and become interested, then the links you’ve placed in them will direct them right to your business site. This strategy can help you target people who are really in need. My favorite is Ezine Articles where I am an Expert Author!

4. Social book marking – Ever heard of Stumble Upon, Reddit, and Digg? These are just some of the most popular social book marking sites which people also frequent. These sites compile a database of articles that have been rated by Internet users. Once an article is marked through these sites, it also increases its hits and possibly comes up as one of the top results in a search engine portal. The beauty of using social book marking is that your articles get rated by internet users for free. You no longer have to pay for a person to write you a good review. All you have to do is create a really good article and attach social book marking buttons below it or submit it to these sites so people can read and refer it.

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